Welcome on my website. 

Bertine van Hoof Work Wise

Bertine founded Work Wise, a medium size consultancy firm on personal and organizational development, in 1995. For several years she was the managing director of Hollands’ most sustainable conference hotel and learning agency.

Also since 1996 onwards she is working at Nyenrode Business University as an independent management coach in Executive and leadership development programmes, and as a guest lecturer at Hotelschool The Hague and Leiden University.

As a learning and development consultant and executive coach she has a long-term experience in guiding individuals, teams and organizations with transitions and harvesting their talents. She has witnessed many executives and companies flourishing while using and addressing their potential in the right way. Both the small, every day decisions as the big life and organizational decisions can have a big impact on the flow of professional and organisational life.

“What is of particular interest to me is people’s motivations. What I do is apply a straight to the point approach on the basis of what is available. I investigate people’s true potential and the possible extension of their unique abilities. Making the right choices and taking the right decisions is of the essence in this process.”

She has a broad experience in working with profit, non-profit companies such as Ahold, Akzo Nobel, Delta Lloyd, Air France KLM, SURFnet, Oikocredit, Achmea and the Ministerie of Justice. She is also familiar with boardroom dynamics and is guiding boardrooms with their cooperation.

She earned her degree as a Gestalt therapist (M.Sc.) and is operating as an Advanced certified Birkman® consultant since 1998. She is also a Registrated Career advisor on C level (CMI-C organizational level). She is a member of the Academy of Management (AOM) and the European Association of Work and Organisational Psychology (Eawop).

Furthermore she is the editor in chief of a Dutch and English management book and currently doing a Ph.D. on the relationship between practical wisdom and agility.